Budgeting Video Production
Budgeting Video Production
There is no doubt that the Internet changed the way businesses speak with their customers. Today, many organisations are using a mix of digital media - which include websites that feature video, YouTube, training videos, Facebook and more - with "traditional media" - that features direct mail, print ads, brochures, radio and television and other media. Should you be new to producing materials for digital media - especially video, you might be wondering how to effectively plan for video production. Well, "Production 101" was designed to help guide you through the task. So read on!
Video Production Pittsburgh
Because video production might be complicated at times, the easiest method to approach this topic is to give you an analogy to utilize. What seems to help most people is comparing video production to renovating a residence. Here's why: in the event you ask how much a property renovation will cost, the reply is, "it depends." Well, it does not take same with video production.
For your home renovation, the "it depends" extends back to how many square feet you have, what type of materials you desire - granite, marble or tile, by way of example, how many different subcontractors will be involved - painters, tile people, floor refinishers, electricians, - well, the list goes on and on. As you can see, there actually is no other answer for home renovation pricing than, "it depends."
With video production, that "it depends" response refers to how long the finished video will probably be, what it will be useful for - a TV commercial, training video, promotional video, uploaded to YouTube, etc. Pricing also is determined by how many different people will be involved - whether there will be on-camera talent, makeup artists, hair stylists, set builders, multiple cameras, special effects, plus what types of cameras and equipment you may be using, whether or not it will likely be a studio or location shoot - their list goes on and on as well. So as you can see, there really isn't any other answer for video production pricing than, "it depends."
In both cases, the key is quality. You wouldn't want shoddy craftsmanship when redoing a home, do you? Of course not! You don't want an inexperienced plumber or electrician focusing on the infrastructure in your home, do you? Of course not! Video Production Pittsburgh
With video production, quality is fully necessary as well. You could just pop a video camera on a tripod and hit the record button. Fresh fruits, the video is supposed to represent your organization, and a camera with a tripod would be a pretty poor representation of your brand.
While "quality" has lots of different meanings, in terms of video production it easy to define: you will want professional, compelling video that people will want to watch, and is also a video that represents your organization in a positive way. The key is "professional" - people today are widely-used to seeing TV commercials that cost upwards of $200,000; the reality is that they are not going to watch your video if all you need to show them is a video shot from a camera perched over a tripod with a person talking.
The main factor to creating a professional quality video has a basic understanding the production process. Perhaps you have been to a commercial production shoot, used lots of people working on the set. They're all there for a reason: you may see a director, producer, makeup artist, lighting director, camera operator, audio personnel, grips, well - the list goes on and on.
There are three phases to making a video: pre-production - in places you decide on the concept and all sorts of content; production - that you actually bring together all the elements and people and shoot the playback quality; and post-production, where you edit and boost the video into a end product.
Just as there are three phases to producing a video, there are three secrets to determining how much videos will end up costing. They are: time, tools and talent. Time - can often mean how long the video production will be, or how long it will take to actually shoot and edit it. Tools include elements like which kind of stage you'll need; the amount of and what type of cameras will be used, whether you require a crane shot or possibly a moving dolly shot; what type of editing system will be needed for specific computer graphics - and so on. Talent relates to all the people involved in the production. Including the director, an on-camera talent or voiceover, actors, set builders, cameraman, hair stylists and makeup artists - this list can on and on as well! And as you've probably guessed at this point - the more time, oral appliance talent you put in to a video, the more you'll cough up.
When it comes to producing a video, the initial rule of thumb is: if you aren't an expert in video production - hire one. You'll end up saving a lot of money over the course of production, because experienced production personnel know how to manage costs. Remember home renovation analogy? You'd hire a general contractor to handle the people and locate and buy all the materials, right? Well, it's the same with video production.
A good production company has all of the assets you'll need for virtually every type of production, so it will be a good use of your dollars to hire one. They're the "general contractor" for the video production. Obviously, you need to hire the right one - one that knows its way around corporate videos, commercial productions, videos - in fact, they need to have in-depth experience in whatever kind of video that you're planning to produce.
The production company will determine who to use as a director or cameraperson on your own shoot based on your financial allowance. They can also recommend ways to shoot a concept that may reduce your costs. The fact is they have the knowledge and expertise to make it happen - and still do it. The last thing you want is to locate hobbyist or inexperienced company producing your video. Remember, this video will probably be a representation of your respective company. Do you really require a novice getting on the task training on your project!
Everything starts with a script plus a concept. It's not only a matter of taking copy from your brochure and converting it to a video. It has to be conversational and keep viewers' attention, while flowing derived from one of scene to the next. Your concept could be as simple as "I require a video that shows why we're superior to the competition." But in spite of something so basic, you'll want to produce a video that does a great job of executing that idea. You need to create a video that men and women will want to watch.
Another key tool can be a storyboard. This is where you actually pre-plan the action that will happen on camera; determining camera angles, how sets will be, where the talent will stand, etc. That is one place you can alter things around to aid lower production costs - before beginning shooting!
Once the script and storyboard are approved, you set about the pre-production planning. You'll determine talent, where to shoot it, whether or not you need to build a set, if a makeup artist or hairstylist is needed, how many support folks are needed, what type of music you will employ, whether or not you need special graphics - and on and on. This is where the assembly company comes into play - they've "been there, done that." So they'll assist you through this maze.
All of the elements are called "production values" - each one plays a role in the entire quality of your production. Every one also plays an integral role in your overall budget also, so you have to decide which elements are essential to the video and those you can do without.
OK, you must have done your homework. You've experienced script rewrites, picked the talent, approved the storyboards and hired the right production company. You've balanced on a regular basis, tools and talent variables in to a workable budget.
Now you're ready to shoot!
After you've done all of the preparation, all the planning and all the hard work, the shoot went well. However you are not done yet. Because have got made all the decisions; shot the playback quality and sent your abilities packing - it's time to edit.
Editing is when the magic happens. Editing is the place you bring all of your production elements together. Here's in places you add visual effects, tweak along with, add graphics, sweeten the audio, add music and sound files, create amazing scene transitions - their list goes on and on as well. This is where you turn your raw video in to a compelling, unique video that individuals will want to watch.
OK, you're almost able to graduate from "Production 101." Just one single thing remains - the proper way to answer the ongoing question of, "how much will it cost? Unfortunately, there's no secret formula. There are many general guidelines, speculate with everything else you buy, you get what you pay for. And the more production values you would like in your video, the greater it's going to cost you.
Here are a few rules of thumb to help you when budgeting for quality video production: if you are intending a training or corporate video, costs may range from $1500 - $4500 each minute. So if you were planning to put together a 5-minute video - that video would set you back anywhere form $7500 to $22,500. Sure, there exists probably a local videographer who is able to throw a video together for $2500, but nobody should watch it. And it won't reflect positively on your own company. So don't waste your money!
Television commercials can cost anywhere from $5,000 to $25,000 and up. And on national commercials, the "and up" can increases to several hundred thousand dollars. But things are relative, and often various compromises can be made to produce videos that meet your allowance parameters.
There is no doubt that the Internet changed the way businesses speak with their customers. Today, many organisations are using a mix of digital media - which include websites that feature video, YouTube, training videos, Facebook and more - with "traditional media" - that features direct mail, print ads, brochures, radio and television and other media. Should you be new to producing materials for digital media - especially video, you might be wondering how to effectively plan for video production. Well, "Production 101" was designed to help guide you through the task. So read on!
Video Production Pittsburgh
Because video production might be complicated at times, the easiest method to approach this topic is to give you an analogy to utilize. What seems to help most people is comparing video production to renovating a residence. Here's why: in the event you ask how much a property renovation will cost, the reply is, "it depends." Well, it does not take same with video production.
For your home renovation, the "it depends" extends back to how many square feet you have, what type of materials you desire - granite, marble or tile, by way of example, how many different subcontractors will be involved - painters, tile people, floor refinishers, electricians, - well, the list goes on and on. As you can see, there actually is no other answer for home renovation pricing than, "it depends."
With video production, that "it depends" response refers to how long the finished video will probably be, what it will be useful for - a TV commercial, training video, promotional video, uploaded to YouTube, etc. Pricing also is determined by how many different people will be involved - whether there will be on-camera talent, makeup artists, hair stylists, set builders, multiple cameras, special effects, plus what types of cameras and equipment you may be using, whether or not it will likely be a studio or location shoot - their list goes on and on as well. So as you can see, there really isn't any other answer for video production pricing than, "it depends."
In both cases, the key is quality. You wouldn't want shoddy craftsmanship when redoing a home, do you? Of course not! You don't want an inexperienced plumber or electrician focusing on the infrastructure in your home, do you? Of course not! Video Production Pittsburgh
With video production, quality is fully necessary as well. You could just pop a video camera on a tripod and hit the record button. Fresh fruits, the video is supposed to represent your organization, and a camera with a tripod would be a pretty poor representation of your brand.
While "quality" has lots of different meanings, in terms of video production it easy to define: you will want professional, compelling video that people will want to watch, and is also a video that represents your organization in a positive way. The key is "professional" - people today are widely-used to seeing TV commercials that cost upwards of $200,000; the reality is that they are not going to watch your video if all you need to show them is a video shot from a camera perched over a tripod with a person talking.
The main factor to creating a professional quality video has a basic understanding the production process. Perhaps you have been to a commercial production shoot, used lots of people working on the set. They're all there for a reason: you may see a director, producer, makeup artist, lighting director, camera operator, audio personnel, grips, well - the list goes on and on.
There are three phases to making a video: pre-production - in places you decide on the concept and all sorts of content; production - that you actually bring together all the elements and people and shoot the playback quality; and post-production, where you edit and boost the video into a end product.
Just as there are three phases to producing a video, there are three secrets to determining how much videos will end up costing. They are: time, tools and talent. Time - can often mean how long the video production will be, or how long it will take to actually shoot and edit it. Tools include elements like which kind of stage you'll need; the amount of and what type of cameras will be used, whether you require a crane shot or possibly a moving dolly shot; what type of editing system will be needed for specific computer graphics - and so on. Talent relates to all the people involved in the production. Including the director, an on-camera talent or voiceover, actors, set builders, cameraman, hair stylists and makeup artists - this list can on and on as well! And as you've probably guessed at this point - the more time, oral appliance talent you put in to a video, the more you'll cough up.
When it comes to producing a video, the initial rule of thumb is: if you aren't an expert in video production - hire one. You'll end up saving a lot of money over the course of production, because experienced production personnel know how to manage costs. Remember home renovation analogy? You'd hire a general contractor to handle the people and locate and buy all the materials, right? Well, it's the same with video production.
A good production company has all of the assets you'll need for virtually every type of production, so it will be a good use of your dollars to hire one. They're the "general contractor" for the video production. Obviously, you need to hire the right one - one that knows its way around corporate videos, commercial productions, videos - in fact, they need to have in-depth experience in whatever kind of video that you're planning to produce.
The production company will determine who to use as a director or cameraperson on your own shoot based on your financial allowance. They can also recommend ways to shoot a concept that may reduce your costs. The fact is they have the knowledge and expertise to make it happen - and still do it. The last thing you want is to locate hobbyist or inexperienced company producing your video. Remember, this video will probably be a representation of your respective company. Do you really require a novice getting on the task training on your project!
Everything starts with a script plus a concept. It's not only a matter of taking copy from your brochure and converting it to a video. It has to be conversational and keep viewers' attention, while flowing derived from one of scene to the next. Your concept could be as simple as "I require a video that shows why we're superior to the competition." But in spite of something so basic, you'll want to produce a video that does a great job of executing that idea. You need to create a video that men and women will want to watch.
Another key tool can be a storyboard. This is where you actually pre-plan the action that will happen on camera; determining camera angles, how sets will be, where the talent will stand, etc. That is one place you can alter things around to aid lower production costs - before beginning shooting!
Once the script and storyboard are approved, you set about the pre-production planning. You'll determine talent, where to shoot it, whether or not you need to build a set, if a makeup artist or hairstylist is needed, how many support folks are needed, what type of music you will employ, whether or not you need special graphics - and on and on. This is where the assembly company comes into play - they've "been there, done that." So they'll assist you through this maze.
All of the elements are called "production values" - each one plays a role in the entire quality of your production. Every one also plays an integral role in your overall budget also, so you have to decide which elements are essential to the video and those you can do without.
OK, you must have done your homework. You've experienced script rewrites, picked the talent, approved the storyboards and hired the right production company. You've balanced on a regular basis, tools and talent variables in to a workable budget.
Now you're ready to shoot!
After you've done all of the preparation, all the planning and all the hard work, the shoot went well. However you are not done yet. Because have got made all the decisions; shot the playback quality and sent your abilities packing - it's time to edit.
Editing is when the magic happens. Editing is the place you bring all of your production elements together. Here's in places you add visual effects, tweak along with, add graphics, sweeten the audio, add music and sound files, create amazing scene transitions - their list goes on and on as well. This is where you turn your raw video in to a compelling, unique video that individuals will want to watch.
OK, you're almost able to graduate from "Production 101." Just one single thing remains - the proper way to answer the ongoing question of, "how much will it cost? Unfortunately, there's no secret formula. There are many general guidelines, speculate with everything else you buy, you get what you pay for. And the more production values you would like in your video, the greater it's going to cost you.
Here are a few rules of thumb to help you when budgeting for quality video production: if you are intending a training or corporate video, costs may range from $1500 - $4500 each minute. So if you were planning to put together a 5-minute video - that video would set you back anywhere form $7500 to $22,500. Sure, there exists probably a local videographer who is able to throw a video together for $2500, but nobody should watch it. And it won't reflect positively on your own company. So don't waste your money!
Television commercials can cost anywhere from $5,000 to $25,000 and up. And on national commercials, the "and up" can increases to several hundred thousand dollars. But things are relative, and often various compromises can be made to produce videos that meet your allowance parameters.